Championing the cause of bar standards globally, we bring together an international community of leading and respected industry icons to inspire and educate a new generation of bar industry professionals.

Their passion, professionalism and leadership guides the programmes and materials we build to service the bar business world.

What we offer is focused on more than just creating better bartenders.  It is about creating better bar professionals that are knowledgeable and skilled in the diverse unique business aspects of bars and brands.

The prize for the international bar industry is a more competitive, creative and profitable future for all those that choose to build a career within it and more choice, consistency and enjoyment for the consumers they serve.